On the afternoon of November 21, 2025, the fourth session of the "2024 Annual Report on Typical Intellectual Property Cases" hosted by Guangdong Intellectual Property Association was successfully held in Guangzhou. Centering on hotly contested IP fields including trademark disputes and unfair competition, the report brought together senior legal practitioners, judicial experts and enterprise representatives to discuss the legal application and industry implications behind typical cases.Lawyer Fu Kun, Director of Shanghai Boxiang Law Firm, was invited as a speaker to conduct an in-depth analysis of the administrative dispute case of Guangdong Triangle Electric Appliance Co., Ltd. v. National Intellectual Property Administration concerning a trademark invalidation request (involved trademark: "Zuanshi Baolan"). His professional insights drew extensive attention and favorable comments from the audience.The report presented analyses of typical cases involving malicious trademark squatting and unfair competition, the legality of keyword bidding ranking, commercial defamation and other issues, covering key industries such as cross-border e-commerce, food and beverage, and dietary supplements. These cases are both representative and complex, fully reflecting the dispute characteristics and judicial judgment trends in the intellectual property sector in 2024.
Taking the trademark invalidation administrative dispute case involving the mark "Zuanshi Baolan" as the entry point, Lawyer Fu Kun systematically sorted out the core disputed issues and agency strategies of the case.Guangdong Triangle Electric Appliance Co., Ltd. is a well-known domestic electrical enterprise with solid market foundation and high brand recognition in the small household appliances sector. The registration of the disputed trademark "Zuanshi Baolan" triggered heated disputes over trademark similarity and the protection of prior rights.At the conference, the trademark invalidation administrative dispute case of "Zuanshi Baolan" was selected as one of the Second Batch of Typical Intellectual Property Cases of 2024, and a certificate of merit was awarded for this case.Shanghai Boxiang Law Firm has long specialized in intellectual property legal services. Drawing on abundant practical experience and solid professional expertise, its team has successfully handled numerous typical cases covering trademark infringement, patent invalidation, unfair competition and other IP matters, delivering full-cycle legal services for enterprises ranging from IP layout and risk prevention to dispute resolution.The firm’s invitation to this typical case report conference not only represents industry recognition of its professional capabilities, but also embodies its commitment to sharing professional expertise and boosting the development of the intellectual property industry.
In the future, Shanghai Boxiang Law Firm will continue to focus on cutting-edge issues and practical demands in the intellectual property field. Through various forms such as case sharing and professional seminars, it will strengthen exchanges and cooperation with judicial authorities, industry associations and enterprises, contributing professional strength to optimizing the business environment, stimulating innovation vitality and strengthening judicial protection of intellectual property rights.
