National Trademark Dispute Resolution Legal Team
Specializing in Corporate Brand Protection and Resolution of Complex Trademark Disputes
Shanghai Boxiang Law Firm (with a branch in Guangzhou) is a law firm focusing on intellectual property dispute resolution, with extensive experience representing enterprises in trademark dispute cases nationwide.
The Boxiang legal team principally handles legal matters including trademark infringement litigation, non-use cancellation of trademarks, trademark invalidation, trademark administrative litigation, actions against malicious trademark squatting, and corporate brand protection.
Our clients include listed companies, state-owned enterprises, time-honored brands, well-known brand owners, and growth enterprises with valuable brand assets.
In the long-term operation of enterprises, trademarks serve not only as essential identifiers distinguishing the source of goods and services, but also embody corporate market reputation, commercial value and competitive advantages. When enterprises encounter brand infringement, trademark squatting, right conflicts or obstacles to trademark development, professional legal proceedings are required to safeguard their legitimate rights and interests.
Focusing long-term on trademark dispute resolution, Shanghai Boxiang Law Firm leverages its experience in IP litigation, judicial practice and nationwide case representation to deliver professional and efficient legal solutions on trademark matters for enterprises.
I. Trademark Infringement Litigation & Corporate Brand Rights Enforcement
Commercial value accumulates for corporate brands through long-term operation. In market competition, unauthorized use of corporate trademarks, counterfeiting of brand logos, adoption of similar marks, and sales of infringing products may occur.
Trademark infringement undermines enterprises’ competitive edges and may damage brand reputation built over years.
Shanghai Boxiang Law Firm represents enterprises in:
Trademark infringement risk assessment
Infringement investigation
Preservation of infringement evidence
Administrative complaints against trademark infringement
Civil litigation for trademark infringement
Claims for damages arising from trademark infringement
Representation in cases involving punitive damages
For high-value brand infringement cases, the Boxiang team formulates litigation strategies focusing on identification of infringing acts, scale of infringement, illegal profits, subjective bad faith and brand influence, assisting enterprises in brand protection and remedy of losses.
Representative Case: Trademark Infringement Litigation with Substantial Damage AwardSelected as a Recommended IP Case for Study in the 2025 Annual IP Cases issued by the Guangdong Intellectual Property Protection Association
Keywords: Trademark Infringement Litigation | Substantial Damages | Corporate Brand Protection
The Boxiang team represented an enterprise in a major trademark infringement dispute.Although the case amount is lower than our record-high claim of RMB 100 million, it is a typical case revolving around confirmation of infringement, scale of infringing activities, calculation of damages and protection of brand value. By constructing comprehensive infringement evidence and arguing the basis for compensation (including whether brushing sales shall be deducted from the damage calculation base), the client’s legitimate rights and interests were upheld.
The case demonstrates the practical approach for enterprises to realize brand protection and obtain compensation via judicial proceedings when facing large-scale infringement.
II. Representation in Non-Use Cancellation Proceedings
Cancellation of trademarks due to three consecutive years of non-use (commonly referred to as “non-use cancellation”) constitutes an important legal procedure for enterprises to remove obstacles to trademark rights.
In the course of brand development, enterprises often face situations where third-party registered trademarks occupy relevant classes, hindering brand planning, market expansion and business development.
Shanghai Boxiang Law Firm handles:
Applications for non-use cancellation of trademarks
Responses to non-use cancellation proceedings
Reviews against non-use cancellation decisions
Administrative litigation arising from non-use cancellation reviews
The core of non-use cancellation cases lies in comprehensive evaluation of actual trademark use, authenticity of use evidence, context of commercial use and judicial review criteria.
Combining case facts, rules of evidence and judicial practice, the Boxiang team helps enterprises resolve long-standing obstacles to trademark rights.
Representative Case: Administrative Dispute over Review of Trademark Cancellation (2025) Jing Xing Zhong No.9522Keywords: Non-use Cancellation | Administrative Litigation | Assessment of Trademark Use Evidence
The Boxiang team represented an enterprise in administrative litigation concerning review of trademark cancellation.The case centered on assessment of evidence of actual trademark use, allocation of burden of proof and judicial review standards applicable to non-use cancellation matters.
Through analysis of case facts, evidence frameworks and legal rules, the team represented the client to resolve the administrative dispute over trademark cancellation.
The case highlights the significance of evidence organization and judicial evaluation in non-use cancellation proceedings.
III. Trademark Invalidation & Actions against Malicious Trademark Squatting
Even after registration, trademarks obtained via malicious squatting, copying or imitation of corporate brands in violation of the principle of good faith may be subject to invalidation proceedings for enterprises to defend their rights.
Shanghai Boxiang Law Firm provides representation in:
Invalidation cases targeting maliciously squatted trademarks
Invalidation cases involving similar trademarks
Disputes over long-standing registered trademarks
Protection matters for time-honored brands
Trademark invalidation cases require not only analysis of trademark signs themselves, but also comprehensive evaluation of the enterprise’s brand development history, commercial relations between parties, purpose of registration and market impact.
By sorting out factual backgrounds, organizing evidence and conducting legal argumentation, the Boxiang team removes trademark barriers hindering clients’ brand growth.
Representative Case: Administrative Litigation over Trademark Invalidation (2024) Jing Xing Zhong No.7329Selected as One of the Top Ten Typical Key Trademark Cases by the Guangdong Trademark Association
Keywords: Trademark Invalidation | Malicious Registration | Disputes over Long-Standing Registered Trademarks
The Boxiang team represented an enterprise to tackle long-standing obstacles caused by similar registered trademarks.The case focuses on how enterprises may safeguard brand rights through trademark invalidation procedures against trademarks registered many years ago.
The legal team conducted comprehensive argumentation incorporating brand history, commercial context, background of registration and relevant legal provisions, leading to a favorable outcome.
The case sets out a practical path for enterprises to protect brand interests via administrative procedures and judicial review when confronted with long-registered obstructive trademarks.
IV. Trademark Administrative Litigation
Trademark administrative litigation serves as a vital judicial procedure for resolving trademark authorization and confirmation disputes.
Shanghai Boxiang Law Firm handles:
Administrative litigation arising from trademark invalidation
Administrative litigation arising from reviews of trademark cancellation
Administrative litigation arising from reviews of trademark opposition
For complex trademark administrative cases, the Boxiang team develops professional litigation strategies for clients by referencing CNIPA examination standards, judicial precedent and the client’s commercial background.
Representative CasesTrademark Authorization & Confirmation Administrative Cases
Keywords: Trademark Administrative Litigation | Trademark Right Confirmation | Judicial Review
The Boxiang team has long represented clients in administrative litigation arising from trademark authorization and confirmation procedures.Through analysis of trademark legal relationships, evidence rules and judicial trends, we assist enterprises in settling trademark administrative disputes.
Why Choose Shanghai Boxiang Law Firm?
Focus on Intellectual Property Dispute Resolution
Shanghai Boxiang Law Firm concentrates on the intellectual property sector, with a primary focus on brand protection disputes involving trademarks, copyrights and unfair competition.
Different from general full-service law firms, the Boxiang team has accumulated profound practical experience dedicated to IP dispute resolution, specializing in tackling difficult and complex legal issues emerging in corporate brand operation.
Track Record of Nationwide Trademark Case Representation
Supported by our Shanghai headquarters and regional branches, the Boxiang team handles trademark disputes across the whole country.
We have rich practical experience in trademark infringement litigation, non-use cancellation, trademark invalidation and trademark administrative litigation before courts and IP administrative authorities in different regions.
Professional IP Legal Team
Trademark dispute resolution requires not only command of legal provisions, but also in-depth understanding of judicial practice and enterprises’ commercial demands.
Shanghai Boxiang Law Firm boasts a professional team of IP attorneys. Many team members hold master’s degrees from prestigious universities including Fudan University and Tongji University, and several serve as external tutors for universities.
In addition, our lawyers hold positions within the IP Committee of the Shanghai Bar Association and have been invited repeatedly to deliver professional training lectures for the Committee.
The team continuously engages in IP research and industry exchanges, integrating academic theories with judicial practice to resolve complex trademark disputes for enterprises.
Long-Term Service for Large Enterprises and Brand Owners
Shanghai Boxiang Law Firm has provided IP legal services for many large enterprises, listed companies, state-owned enterprises and renowned brand owners.
Our clients span manufacturing, consumer goods, publishing, retail chain and other industries.
Through years of practice in brand protection, trademark dispute resolution and IP litigation, we have gained experience serving complex commercial entities and can formulate targeted legal solutions tailored to corporate operation characteristics and brand development objectives.
Target Clients
Shanghai Boxiang Law Firm primarily serves:
Listed companies
State-owned enterprises
Time-honored brands
Consumer goods brand operators
Chain operation enterprises
Growth enterprises
We help enterprises resolve trademark disputes and safeguard brand value and market competitive advantages.
